Exceptional Service

While I often wonder if exceptional service will become a thing of the past, I am reassured by the exceptional support received at two different Microsoft stores in the past six months. Both were the result of dropping a Surface and breaking the screen. One entrepreneur had a  Service Plan and one didn’t. Both owners received fast, efficient, and exceptional service with no interruption in connectivity or work. Both were extremely happy with the results!

Small Businesses have always excelled at exceptional service, but Microsoft has demonstrated twice that they are committed to customer service as well. So service comes in small and big packages. Thank goodness!

Business Cards and Cell Phone Aps

With all the amazing applications on our cell phones, life is getting easier. For instance… business card scanning.

When I was at a conference recently, I watched a young woman scan my business card into her phone. I regret that it wasn’t easy! Not because the software wasn’t scanning, but because my pretty business card was not designed to be scanned into the phone.

Not only do our web sites need to be responsive (the word that says it will look great on a phone,) but our business cards need to be designed for our phones as well. From print to electronic.

From my experience, the rules are simple.

  • Don’t use an unusual or script font for your name and other vital information.
  • Don’t use light lettering on a dark background, such as white on black.
  • Don’t use shiny paper. Too much gloss throws the scanner off.
  • Don’t crowd the text; put long descriptions on the back side.

Pictures, colors, fancy or plain paper, horizontal or vertical design didn’t make a difference. So have fun and be unique, BUT…

Bottom Line: Going forward, you want your business card clear enough to be scanned into your customer’s phone. For the more technical wizards, don’t forget your QR Code.

What did I finally buy for a bank-breaking $5; ABBYY Business Card Reader (Android and iPhone versions exist)

What an improvement over the one I tried to use ten years ago.

No Excuses

I have no excuse for my ignorance but myself. I walked out of the Lake Villa library today and two flyers on a rack caught my attention – Mining Census Records and Make Your Own YouTube Video. As an SBDC advisor, I need to know how to do both, plus I had just learned that the Library has a free Notary Service when they are open. I feel like I just hit a home run! Check your library today, you may hit a home run too.

The Same Old isn’t the Same Old

My first real job was programming COBOL. (Don’t try to guess how old I am.) I remember vividly the first object-oriented program I wrote; I had to rewire my brain.
Blended Learning is just like that I have to rewire my brain. In the fall (2013) I taught a blended class. But, although it was blended, it wasn’t integrated. I hadn’t rewired my brain. I need to integrate!!!